Drinking My Own Kool-Aid

Last month, I put my house on the market. The timing was not ideal. According to Redfin, Seattle’s August 2018 home sales fell 18.5% year-over-year, the steepest decline in the nation. Furthermore, the number of houses for sale was up 50% compared to 2017.

My amazing Realtor (Joe Zajonc of Windermere Mount Baker) and I recognized that we no longer had the luxury of simply posting an MLS listing. (Six months ago, this would have filled open houses with eager buyers.)  Joe hired a home inspector and spent weeks addressing all the issues raised. He then worked with Brick Alley Style to fill the house with fabulous furniture and art. And then it was show time!

Les Baker, one of my most favorite Matterport photographers, made me a 3D tour. This gave 609 visitors the opportunity to walk through my house 929 times.

I tried my hand at making my first ever Matterport walk through video. It was a surprise hit.

More than one third of our Facebook ad audience gave it at least 10 seconds of their attention. In aggregate, potential buyers spent 5.45 hours watching my tour highlights.

(In other news, Metroplex360 now offers walk through videos with Matterport 3D tours.)

Last but not least, Joe sent out Every Door Direct Mail (EDDM) postcards to 728 neighbors, inviting them to stop in during open houses or check out the 3D tour. (Have you heard of EDDM? It drops your mailer in every mailbox within a postal route for less than $0.18 each.) We even included a QR code on the postcard, so that recipients can aim their phone cameras at the code and see the 3D tour without typing.

A week and a day later, I received 4 offers. And last Monday, the sale closed for $14,026 above my asking price. Meanwhile, many homes in my old neighborhood continue to linger on the market, even after reducing their prices by tens of thousands of dollars.

Now that I’ve moved to Fort Worth, I’ve noticed that many home sellers in my new neighborhood face the same struggles. One very lovely house has dropped its price 12 TIMES since June.

The difference between my outcome and theirs is not just a 3D tour, but a proactive marketing campaign that uses the tour to bring more prospects into the home. I’d be happy to give you every possible detail on my process, if you’d like to give it a try. Drop me a line!

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